Greenline

Greenline is a mobile app designed to enhance daily commuting. The app allows users to share their private vehicles with others during their commute, promoting carpooling. Additionally, it offers tailored alternatives by connecting users with the most suitable public transportation options, helping them save time and money while improving overall mobility.

The Challenge

Design a user-friendly, intuitive application that offers an efficient alternative for smart mobility in dense, chaotic urban centers.

Primary Objectives

• Develop a brand identity.
• Create an attractive and intuitive user interface.
• Create the components along with their various variants.
• Create mockups for different user flows.

My Approach

In line with my commitment to sustainable development, I contributed to bringing the Greenline project to life by creating its visual identity and designing the application interface.

Inspiration and color selection

Based on Greenline's core principles, I drew inspiration from natural elements, focusing on a cool, marine-inspired color palette contrasted with the warm tones of beach sand and complemented by the timeless elegance of white. My goal was to prioritize sobriety, tranquility, and a sense of natural beauty.

Logotype

The logo I created embraces minimalist typography, using clean lines and a straightforward, legible typeface to express the brand’s essence with clarity and impact. The minimalist approach was intentional—stripping away the superfluous to highlight only what truly matters. This design choice not only enhances memorability and comprehension, but also gives the visual identity a modern, timeless feel that aligns seamlessly with the brand’s personality.

Typography

I chose the Outfit typeface because it follows the same principles of simplicity and clarity that I wanted to reflect in the logo design. Outfit is a geometric and modern font that stands out for its legibility and clean design. Its well-defined lines and balanced structure help maintain a minimalist aesthetic, aligned with the visual identity we are aiming for. Additionally, this typeface brings a contemporary touch that reinforces the idea of a sophisticated and professional design.

Components

I designed and implemented a wide variety of components throughout the mockups—buttons, tooltips, toggles, icons, and more—each carefully tailored to meet the specific needs of the interface. I also applied key accessibility principles to ensure the design is inclusive and functional for all users. This included thoughtful choices around typography, sizing, and contrast, all aimed at delivering a seamless and user-friendly experience.